Sunday, September 13, 2009

First Article Reflection - Hard Rock Cafe

http://www.htmagazine.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=3E1967433073
4FF1BBDA3D67B50C82F1&tier=4&id=3C75749EE5974AF2A3B29791EB5D787D


Hard Rock Opens Doors on Tech-Heavy Flagship Café in Las Vegas

This article written on the ninth of September details the high tech features being installed in the new Hard Rock Café in Las Vegas. The café is not only the largest of the Hard Rock cafes, but it features many new technological innovations to improve customer satisfaction and enjoyment. One example of this is the new touch-activated rock wall, which will change images on the wall or music depending on which part of the wall the climber is touching. The café also features the new Microsoft Surface interface on thirty-inch touch screens, complete with applications designed to give customers a unique experience in the restaurant and concert venue.
The technologies discussed in this article were mainly for the purpose of customer satisfaction and their enjoyment. While there are few practical uses for these technologies, the revenue and attention they will generate will improve business for Hard Rock and raise the bar on entertainment and customer satisfaction. The Rock Wall will no doubt be a highlight of the new Café, drawing attention from all over Las Vegas and making the Hard Rock a premier location.

2 comments:

  1. The Hard Rock is always a good example of successfull hotels. They are always expanding and everything they do is up to date and all for customer satisfaction. The article you chose really shows that. I think everything sounds really cool and I would love to go there. It's also interesting to know that everything they add increases their revenue. You did a good job on your reflection.

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  2. With several locations spread throughout the world, The Hard Rock Cafe and Hotel chain has certainly distinguished themselves in both the restaurant and lodging industry. Always searching for new and exciting ways to draw in guests, the Hard Rock has established themselves globally, which is something most chains cannot say. Since the industry has been struggling due to the present economic circumstances, it is extremely important to keep customers interested and wanting to come back and see what new features a restaurant has to offer. I think it is a great idea to incorporate these new features, such as the touch-activated rock wall. For someone such as myself who loves music, being able to have an interactive musical experience is something I would like to partake in.

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