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Starbucks Taps into the Mobility Trend with Launch of Two iPhone Apps & Mobile Payment Testing
Starbucks has instituted two new mobile applications for the iPhone and iTouch that are set to revolutionize the way the stores bring in customers and do business. The first application is a customizable general app that allows customers to save their favorite drinks and Starbucks locations and check nutritional information and the amenities of different stores. While the app is far from revolutionary as far as iPhone apps go, it is the first step Starbucks has taken into a growing market. The second app, however, is the first of its kind and a potentially revolutionary concept. It allows users to upload their Starbucks and credit card information onto the app itself and reload their card on the go. In 16 Starbucks locations, the iPhone itself can be used as a Starbucks card, displaying a bar code and being used as a method of payment.
The first application, while in no way revolutionary, will help Starbucks compete with other franchises capitalizing on the rising app trend. The customization of the customer's preferences and accessibility of the app will increase the ease with which a potential customer can locate a Starbucks with their desired amenities, and the open analysis of the drinks and nutrition facts will keep customers feeling confident and comfortable. The second application is where the real potential for growth lies, taking payment digital and turning the customer's iPod or iPhone into, essentially, a wallet. This accessibility and ease will encourage the use of the Starbucks credit card and, if successful, provide inspirations for other companies to follow suit.
Monday, September 28, 2009
Monday, September 21, 2009
Second Article - Microtel Phone System
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Microtel Inn & Suites' Rounds off Hotel Prototype with Selection of Telecom Provider
Microtel Inn and Suites is a low cost hotel chain. So when it came time for them to select a phone service, they wanted a brand and model that provided all of the necessary features at the lowest cost and maintenance requirement. They settled on PhoneSuite's telecom system because it met their requirements and provided a cheap but effective telecommunications system with excellent customer service. The phone system is also easy to install and use, and will apparently reduce the amount of training time necessary for employees.
This phone system is clearly a great fit for low cost hotel chains that still want to provide comfort and the necessary amenities for their guests. Microtel sounded very enthusiastic about the telecom system in the article, citing its low cost and easy to use interface as key factors in their decision. This phone system, however, does not reflect its low cost in features or appearance, and a system this easy to use at such a low cost would be something I would look into in when managing any hotel, from low-end to luxury, due to the customer satisfaction it would support at such a reasonable cost.
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=4&id=B3E423883A3F4F17B4DF041698F7FEC1
Microtel Inn & Suites' Rounds off Hotel Prototype with Selection of Telecom Provider
Microtel Inn and Suites is a low cost hotel chain. So when it came time for them to select a phone service, they wanted a brand and model that provided all of the necessary features at the lowest cost and maintenance requirement. They settled on PhoneSuite's telecom system because it met their requirements and provided a cheap but effective telecommunications system with excellent customer service. The phone system is also easy to install and use, and will apparently reduce the amount of training time necessary for employees.
This phone system is clearly a great fit for low cost hotel chains that still want to provide comfort and the necessary amenities for their guests. Microtel sounded very enthusiastic about the telecom system in the article, citing its low cost and easy to use interface as key factors in their decision. This phone system, however, does not reflect its low cost in features or appearance, and a system this easy to use at such a low cost would be something I would look into in when managing any hotel, from low-end to luxury, due to the customer satisfaction it would support at such a reasonable cost.
Sunday, September 13, 2009
First Article Reflection - Hard Rock Cafe
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Hard Rock Opens Doors on Tech-Heavy Flagship Café in Las Vegas
This article written on the ninth of September details the high tech features being installed in the new Hard Rock Café in Las Vegas. The café is not only the largest of the Hard Rock cafes, but it features many new technological innovations to improve customer satisfaction and enjoyment. One example of this is the new touch-activated rock wall, which will change images on the wall or music depending on which part of the wall the climber is touching. The café also features the new Microsoft Surface interface on thirty-inch touch screens, complete with applications designed to give customers a unique experience in the restaurant and concert venue.
The technologies discussed in this article were mainly for the purpose of customer satisfaction and their enjoyment. While there are few practical uses for these technologies, the revenue and attention they will generate will improve business for Hard Rock and raise the bar on entertainment and customer satisfaction. The Rock Wall will no doubt be a highlight of the new Café, drawing attention from all over Las Vegas and making the Hard Rock a premier location.
4FF1BBDA3D67B50C82F1&tier=4&id=3C75749EE5974AF2A3B29791EB5D787D
Hard Rock Opens Doors on Tech-Heavy Flagship Café in Las Vegas
This article written on the ninth of September details the high tech features being installed in the new Hard Rock Café in Las Vegas. The café is not only the largest of the Hard Rock cafes, but it features many new technological innovations to improve customer satisfaction and enjoyment. One example of this is the new touch-activated rock wall, which will change images on the wall or music depending on which part of the wall the climber is touching. The café also features the new Microsoft Surface interface on thirty-inch touch screens, complete with applications designed to give customers a unique experience in the restaurant and concert venue.
The technologies discussed in this article were mainly for the purpose of customer satisfaction and their enjoyment. While there are few practical uses for these technologies, the revenue and attention they will generate will improve business for Hard Rock and raise the bar on entertainment and customer satisfaction. The Rock Wall will no doubt be a highlight of the new Café, drawing attention from all over Las Vegas and making the Hard Rock a premier location.
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